"Finds the position your competitors can't hold. Then builds the campaign around it."
Porter owns every campaign before a single word gets written. That means competitive positioning, audience targeting, channel strategy, and the business goal behind every tactic. No campaign launches without Porter's strategic brief. Every downstream agent — Ogilvy, Burnett, Vee, Patel — executes inside the framework Porter builds first.
Trained on: Clayton Christensen (Jobs to Be Done), April Dunford (Positioning), Donald Miller (StoryBrand), Michael Porter (Competitive Strategy), Al Ries & Jack Trout (Positioning Warfare), Alex Hormozi (Offer Engineering), Seth Godin (SVA).
Positioning
Competitive Analysis
Campaign Strategy
Channel Mix
Audience Targeting
Market Sizing
Gates
Ogilvy
Burnett
Vee
Patel
"Every word serves a conversion purpose. No decorative language. No voice drift."
Ogilvy writes copy that converts — landing pages, ad copy, email sequences, blog posts, and homepage rewrites. Every piece is mapped to the prospect's awareness level before a single word is drafted. Ogilvy doesn't write until Porter's strategy is in hand. Nothing ships without Hemingway's QA pass and Breaker's red-team review.
Trained on: Gary Halbert, Eugene Schwartz, David Ogilvy, Claude Hopkins (direct response), Robert Cialdini & Daniel Kahneman (persuasion science), BJ Fogg & Dan Ariely (behavioral design).
Landing Pages
Ad Copy
Sales Copy
Email Sequences
Blog Posts
Value Propositions
Works with
Porter
Hemingway
Breaker
"You're posting the right thing at the right time, without spending all day thinking about it."
Vee owns the organic social pipeline — content that fits each platform natively, builds real audience, and never sounds like a brand account trying too hard. Vee works with Warhol for creative direction and schedules through the content pipeline. No cross-posting identical content across platforms. Community before broadcast, always.
Trained on: Gary Vaynerchuk (content pillar distribution), Mari Smith (community-first social), Jay Baer (Youtility + Talk Triggers), Neil Patel (personal brand at scale).
Content Calendar
Platform-Native Posts
Audience Growth
Community Strategy
LinkedIn
Instagram
Works with
Warhol
Porter
Hemingway
"Your customers hear from you at the exact moment they're most ready to buy."
Schwartz architects email sequences that move people — welcome flows, nurture campaigns, re-engagement series, and promotional campaigns. Each sequence is mapped to the reader's awareness level before the first word gets written. Relationship before revenue. No batch-and-blast. Every email has a job to do.
Trained on: Val Geisler (lifecycle architecture), Andre Chaperon (narrative sequences), Ben Settle (personality-driven daily email), Robert Cialdini & BJ Fogg (conversion psychology).
Welcome Sequences
Nurture Flows
Re-Engagement
Promotional Campaigns
Awareness Mapping
Works with
Ogilvy
Porter
Hemingway
"Distinctive beats polished. Effective beats clever. Brand codes that burn into memory."
Warhol directs the creative — not executes it. That means briefs, visual direction, brand code guidelines, campaign concepts, and creative feedback. Warhol tells the pipeline what the creative needs to accomplish and what it should feel like. Your human creative assets feed the pipeline; Warhol makes sure everything that comes out of it is on-brand and built to stop a scroll.
Trained on: Mark Ritson (brand codes, evidence-based marketing), Orlando Wood / System1 (creative effectiveness), Luke Sullivan (problem-first ideation), Byron Sharp (distinctiveness over differentiation).
Creative Briefs
Visual Direction
Brand Codes
Campaign Concepts
Ad Creative Review
Works with
Porter
Ogilvy
Vee
Burnett
"Your ideal customers find you first when they're searching."
Patel optimizes for intent and user behavior — not keyword density. The job is to make sure the right people find you at the exact moment they're looking. Ranking for the wrong keyword is worse than not ranking at all. Patel handles technical SEO, local search, content strategy, and long-form keyword architecture — built for the way search actually works in 2026.
Trained on: Neil Patel (content scale), Brian Dean (Skyscraper technique), Rand Fishkin (audience-first), Lily Ray (E-E-A-T), Tim Soulo (data-driven keywords), Joy Hawkins (local SEO + Google Business Profile).
Keyword Strategy
Technical SEO
Local SEO
Content Briefs
GBP Optimization
E-E-A-T
Works with
Porter
Ogilvy
Warhol
"Every dollar you spend on ads goes to the people most likely to buy."
Burnett manages paid media — Meta, Google, LinkedIn — with one rule: attribution matters, vanity metrics don't. No likes. Only LTV. Burnett builds audience stacks, engineers irresistible offers, and scales what's working. Every campaign starts with Porter's strategy and Ogilvy's copy. Burnett makes sure the media buy behind it is airtight.
Trained on: Perry Marshall (80/20 Google Ads), Dennis Yu (Dollar-a-Day audience building), Molly Pittman (customer value journey), Ralph Burns (creative testing at scale), Alex Hormozi (offer engineering).
Meta Ads
Google Ads
Audience Stacks
Offer Engineering
Creative Testing
ROAS Optimization
Works with
Porter
Ogilvy
Warhol
Eisenberg
"You know which part of your sales process is costing you money — and exactly how to fix it."
Eisenberg audits landing pages, diagnoses conversion funnels, and designs experiments to find the leaks. Research-first always — no random experiments. Every test is prioritized by business impact, not gut feel. Eisenberg doesn't optimize for traffic. Only for what traffic does when it arrives.
Trained on: Peep Laja (ResearchXL methodology), Joanna Wiebe (conversion copywriting), Talia Wolf (emotional targeting), Sean Ellis (AARRR + ICE scoring).
Landing Page Audits
Funnel Diagnosis
A/B Test Design
CRO Roadmaps
AARRR Analysis
Works with
Ogilvy
Burnett
Porter